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Website Optimization
What is Website
Optimization ?
Website optimization is a process of increasing your
visitors by sharply refining your website content
according to the needs of the visitor.
This is directly linked to Search Engine Optimization
(SEO)
SEO involves keywords integration, effective use of
advertisements, building incoming links, etc
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Search Engine Optimization Tips:-
The method of increasing the amount of traffic or visitors
to your Web site by ranking high in the search engine
results. The higher a Web site ranks in the results of a
search, the greater the chance that site will be visited by
a user.
1. Every page on your site must have a unique title
tag, meta keywords tag, and meta description tag.
2. Follow W3C recommendations for HTML document
structure. Begin the body copy of your page with your
keyword phrase, and repeat it as needed as the theme of the
page throughout your copy. Feature your keyword phrase
prominently by including it in headers and making it bold or
italics.
3. Use text navigation on your site, and use the
keyword phrases you have selected as the links. If you
cannot use text navigation, include a footer on every page
using text links.
4. Build a text site map, and link to it from every
page of your site.
5. Organize your navigation according to the
importance of your keyword phrases. If you break your site
into many pages, link to the most important pages from every
page of your site, and link to the other pages from section
header pages and the site map.
6. Establish your site by submitting to the major
directories, The Open Directory and the Yahoo! Directory,
then build your link popularity by submitting to web
directories, search engines, and requesting links from
related websites.
7. Be patient. A search engine optimization project
can take quite some time to work.
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